The 4 Best Leadpages Alternatives in 2023
- January 9, 2022
Leadpages is one of the leading page-builders available online presently used by more than 45,000 businesses to manage their web presence. Even though it is a great tool available at a reasonable price, like every other software, it has a few shortcomings, and as a result, it might not be a good fit for everyone’s needs.
This blog discusses the Best 4 Leadpages Alternatives. Needless to say, all of them come with a drag-and-drop graphical editor just like Leadpages, so you don’t need any technical knowledge or coding to create beautiful landing pages and sales funnels.
There are a lot of great options out there and we had no problem discussing each in detail but that would have been unnecessary as well as overwhelming for you. The four tools discussed in this blog are not only among the best page builders but also each of them is unique in its own way. It would not have made sense to include a lot of similar tools as that would have increased your confusion instead of reducing it. So, let’s get straight to the meat.
LeadPages Alternative #1: Unbounce
Unbounce is the oldest page-builder on this list, founded in 2009 when ‘landing page’ was nothing more than a buzzword. Being a cloud-based software and available in a similar price range, it is also one of the most direct competitors of Leadpages.
However, Unbounce puts a limit on the number of visitors and conversions you can have in each plan. This forces you to move on to a higher plan as you grow even if you do not need any other extra features.
In terms of the quality of page builder and templates, both tools are evenly poised. But in terms of features, Unbounce is ahead of Leadpages. Apart from minor but useful tools like AMP pages, Speed Boost and Dynamic Text Replacement, the recent Conversion Intelligence update in Unbounce will take your marketing efforts to the next level.
It introduces the Smart Builder that uses AI and machine learning to create high-converting pages. Other additions include Copy Insights, Smart Traffic and a lot more. This is truly revolutionary and something that helps Unbounce stand out from the crowd.
LeadPages Alternative #2: Instapage
Instapage is an expensive but nonetheless a great alternative to Leadpages. It starts at an extremely high price of $299 per month and puts no direct limit on the number of conversions you can have. But since it limits the number of page visitors to 30k, the conversions automatically get limited.
Pages built with Instapage have one of the fastest loading times. Noteworthy features include Post Click Score, AdMap, AMP pages and Dynamic Text Replacement. Some of these are exclusive to Instapage and are not available in other tools.
A few other useful features like Heatmaps, 1:1 Ad-to-Page Personalization, and Custom Fonts are locked in the $299 plan. You need to get in touch with their team to get Custom pricing for it. You can also ask them to increase the limit on the number of page visitors if you need more flexibility.
Another unique selling proposition of Instapage is the Advertising Conversion Cloud which streamlines the creation, optimization, and personalization of post-click landing pages to maximize conversions. Instapage also guarantees the highest uptime. It uses both Amazon and Google Web Servers whereas most other tools just use either one of them.
In short, Instapage is ideal for a large enterprise for which a few extra hundred bucks every month do not matter. But for solopreneurs and small businesses, the price won’t be providing enough value. Most advanced features won’t even be needed by them. So, in that case Leadpages or Unbounce would be better options.
LeadPages Alternative #3: Kartra
Kartra is much more than just a landing page builder. It is an all-in-one marketing tool and a complete solution to manage your online business. Kartra not only provides one of the best page builders but is also the best marketing automation platform currently available on the internet.
One revolutionizing feature in Kartra’s page builder is Behavioral Adaptive Marketing (BAM). It is an empowering marketing technique that allows you to customize your sales copy, product offers, purchasing options, and even the style and design of a webpage according to who is visiting and what has been his/her past interaction with your business. This is truly game-changing.
Moreover, the templates you get with Kartra are created by marketing experts including legends like Frank Kern. They are all proven to work. However, the real secret behind Kartra’s powerful systems is the all-in-one availability. Since everything is interconnected – Pages, Email, Funnels, Automations, Helpdesks, etc, it is super easy for you to show the right message at the right time to the right person.
In short, Kartra is definitely the best choice if you need a marketing-oriented page building solution or a complete solution for online marketing.
LeadPages Alternative #4: Elementor
It was important to include a feel alternative in this list for those who are just starting out and we found Elementor to be perfect for that. It comes as a WordPress plugin and provides a free as well as a paid version. Although the free version would be enough to manage the needs of most businesses, even the paid version costs way less than all the other solutions on this list.
Elementor is ideal for creating stunning landing pages and websites but not for the purpose of marketing. It neither comes with any E-Commerce features nor does it provide any advanced marketing solutions to maximize revenue. However, you can integrate it with other WordPress plugins to enjoy those features.
To be precise, it is a great tool for designers but not the same for marketers. So, if your primary purpose of using a page-builder is marketing then use a software like Kartra. On the other hand, if it is just to create a beautiful website, you can surely save some money by using Elementor.
In fact, if you are not currently generating much profit, it is highly recommended you invest your valuable budget in other marketing activities. You can use free WordPress plugins to get access to marketing features. This will surely take more time and effort but would be worth it.
Conclusion
You might have already got an idea of which tool is suitable in which circumstances and in fact might have even figured out the ideal tool for yourself. However, it still would be of great benefit to go-through the use-cases of each tool discussed below.
1. Go with Unbounce
If the latest Conversion Intelligence update discussed above sounds interesting to you and you think it can benefit you.
It is definitely worth a try even if you decide to go with some other tool in the end. Moreover, since Unbounce falls in the similar price range as Leadpages, it won’t increase your marketing spend by too much.
2. Go with Instapage
If you want advanced page-building features that come with it and are also willing to pay the extra money that it will cost every month.
Instapage is perhaps the weakest solution on this list. No doubt, it is one of the best page builders with some amazing and unique features. But in spite of that the price seems too high. Only medium and large enterprises may be willing to spend those few extra bucks.
However, if used wisely, all these tools pay for themselves. And so will Instapage. It can maximise your conversions using methods that other tools do not provide. You just need to know if your business is ready for that or not.
3. Go with Kartra
If apart from page-building you also need features like email marketing, CRM, membership sites, and much more.
Kartra will come with all these additional features at no extra cost to you. Its pricing is similar to that of Leadpages and Unbounce, but the tools offered are much more. And they are not just some average add-ons. They are powerful enough to compete with the best. You will get everything under one roof and save your time and money from integrating different solutions.
That is the reason Kartra is our recommendation among all tools in this list. It might be missing some advanced page building features that are present in Unbounce and Instapage, but in most cases, those features are not even needed by businesses and marketers. The additional tools that come with Kartra would prove to be much more valuable.
4. Go with Elementor
- If your goal is to create a website for brand awareness. You are not selling online and just want to generate leads. Elementor does not come with eCommerce and marketing features.
- If you are just starting out and cannot afford the other tools discussed in this blog. Elementor provides a free version and even the price of the paid version is negligible.
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